Who this is for

Reselling jewelry has a specific problem that other categories do not: the product is expensive per unit, so the usual advice to “just buy stock and test” is a genuinely risky instruction. A reseller who commits several thousand dollars to a range that does not move is stuck with it.

This programme exists for sellers in that position — people selling on Etsy, eBay, Instagram, TikTok Shop, at markets and pop-ups, or through their own small site — who need to start at a size that will not hurt if a piece does not sell, and who need to be able to restock quickly when one does.

How it works

1. Tell us what you sell. Your channel, your customer, and the price points that work for you. This is the part that shapes everything else.
2. We suggest a starting range. Based on what actually moves in your channel rather than on what we would like to shift.
3. Order a small first batch. Enough to list and test, not enough to hurt if a piece is wrong.
4. List and sell. We supply product images so you are not photographing stock before you can list it.
5. Restock what works. Specifications stay on file, so a repeat order is a matter of confirming quantity.
6. Scale into custom. When a line proves itself, we can make it under your own brand — see private label.

What resellers get

What sells for resellers

Range	Why it works for a reseller
Moissanite in 925 silver	Carat presence at an accessible price. The workhorse of most reseller ranges.
Tennis chains and bracelets	Broad appeal, easy to photograph, sells across gift and self-purchase occasions.
Cuban links	Strong repeat demand and a clear upgrade path from silver to gold.
Pendants and earrings	Lower unit cost, good for testing a customer base without much exposure.
Lab-grown diamond pieces	Higher ticket, for resellers whose customers are buying for an occasion.

Being straight about quantities and pricing

We are not going to publish a minimum order number on this page, because the honest answer depends on the piece and the metal. A silver pendant order and a solid gold chain order are different commitments, and a single headline figure would mislead most of the people reading this.

The same applies to pricing. Gold is priced against the daily market rate, and stone specification moves the cost materially. Tell us what you are planning and you will get a real number for your actual range.

Selling jewelry legally in the US

Two things catch new resellers out, and neither is difficult once you know. Lab-grown diamonds and simulated stones must be clearly disclosed as such in your listings — the FTC is specific about this, and the responsibility sits with you as the seller. And metal quality claims must be accurate, which is why every piece we supply is correctly stamped. We provide accurate material descriptions so your listings can be built on what the piece actually is.

Frequently asked questions