The commercial case for stocking moissanite

Moissanite is not a cheaper diamond. It is a different stone with its own optical behaviour — noticeably more fire, meaning more coloured flash under moving light — and that behaviour is exactly why it dominates the iced-out and statement categories where a customer wants to be seen from across a room.

For a retailer it does two things a lab-grown diamond cannot. It puts a large, bright centre stone within reach of a customer who would otherwise leave without buying, and it makes heavily-set pieces like a fully iced Cuban link commercially possible at all. A 20mm baguette-set chain in lab-grown diamond is a very different conversation about price.

What we manufacture in moissanite

Stone and metal options

Specification	Available
Cuts	Round brilliant, baguette, emerald, oval, princess, cushion and pear
Setting density	Single stone through to fully iced, including invisible-style baguette work
Metals	925 sterling silver with rhodium or gold plating; 10K, 14K and 18K solid gold
Chain widths	Narrow everyday widths through to wide Miami Cuban statement pieces
Finishes	High polish, matte and two-tone combinations

Silver or solid gold — picking the right base for your buyer

This is the decision that most often gets made wrong, so it is worth being direct about it. A 925 sterling silver base with quality plating puts an iced-out piece at a price a broad customer base will actually pay, and for chains and statement jewelry that is usually the right commercial call. Solid gold costs considerably more and is the right call when the customer is buying an heirloom or a piece they will wear daily for years, where plating wear becomes a real issue.

We will tell you which we would choose for your price point and your customer rather than simply quoting whatever you ask for. Getting this wrong produces returns, and returns cost more than the margin difference.

Quality control on heavily-set pieces

Fully iced work is where cheap manufacturing shows fastest. A 20mm baguette Cuban link holds hundreds of stones, and one loose stone in the second row is a returned piece and a lost customer.

Every piece is checked for stone security across the full setting rather than spot-checked, alignment and uniformity across rows where a single tilted baguette is immediately visible, clasp and link strength on chains that carry real weight, metal weight against specification, and plating coverage and evenness on silver pieces.

Who buys moissanite from us

Hip-hop and custom jewelry retailers, online sellers whose customers want carat presence at an accessible price, bridal retailers offering an alternative price tier alongside lab-grown, and private-label brands building a statement collection. If you are stocking a store, see our wholesale supply page.

Frequently asked questions